Executive Summary : SSR Infocomm

SSR Infocomm Private Limited (SSRIPL) is a software development and service company founded and entirely owned by P. Raghavender Das and Kumari Sanghamitra Nayak. The company was founded in 2000 and has received no outside investments. SSRIPL develops custom design software solution and provides services. Raghavender and Sanghamitra are interested in taking the company to the next level achieving 10 million dollar company by 2010.

SSR Infocomm’s objectives are ambitious yet achievable. Their goal is to hold personnel to one employee for every $50,000 in revenue. With their flagship products and services they will maintain their market. These goals will be maintained by adhering to three keys to success market power, customer satisfaction, and the right management team.

SSR Infocomm will be targeting four customer segments: home offices, small offices, professionals, and academics. These markets are growing with very fast pace. These are market’s potential customers. The major trend in the market is toward international sales. The market has seen a significant surge in international PC products primarily fueled by the recent Internet boom.

SSR Infocomm is currently providing various custom design software products for several industries. Currently, SSR Infocomm is providing CRM tool to manage the call center operations. This product combines an easy-to-use, step-by-step interface full of guidance, help, and glossaries.

SSR Infocomm will follow concise strategies to achieve the desired growth. It will build customized versions of standard products, providing more value for specific groups of customers. It will develop a strong marketing infrastructure. This will be a key to get the products out on the market. SSR Infocomm will remain focused on small to medium size companies, the segment that has been largely ignored by the competition. Lastly, SSR Infocomm will focus on follow-up technology which is more appropriate for the masses, instead of leading technology which is best suited for experts.

Raghavender Das and Kumari Sanghamitra are seasoned managers who are capable of executing on their ambitious strategies Raghavender has 6 years of sales and marketing experience. In 2000 he founded SSR Infocomm as a software development and service organization and is primarily responsible for its growth. Sanghamitra will also be needed to grow the company. Her years as a consultant will be drawn upon.

SSR Infocomm is a dynamic company that was built on humble beginnings in 2000 and has grown very fast. This is all the more impressive when you consider that this was all done with investments from the owners, no outside capital was secured.

SSR Infocomm develops, publishes, and markets business tools and business know-how together in a software product including software and documentation. It makes business techniques accessible to millions of business users who would otherwise not have the knowledge to use them. It makes a profit and generates cash. It provides a rewarding work environment and fair compensation to its employees, a fair return to its customers.

Marketing power: We need to have our products and services on the shelves with attractive packaging and enough marketing power to maintain a more market share.
Product quality and customer satisfaction: Everything we provide is guaranteed, so the product has to do what we promise and well.
Long-term customer satisfaction is critical to our survival.
The right management team, with strong foundations in marketing, management, finance, and product development.